Skinceuticals creates a remarkable transformation story in skincare with its high-performance formulas backed by 35 years of research and more than 50 clinical studies. In September of last year, Skinceuticals embarked on a delightful collaboration with Çağla Şıkel for its…
Bringing together the most exclusive brands in the luxury beauty world, Beymen Beauty invites visitors to explore the enchanting world of beauty with Beymen Beauty Week, from March 5th to 10th. Throughout the week, various brands will offer applications and…
Elidor’s collaboration with Afra Saraçoğlu on the Brazilian Keratin Therapy Series was commemorated with an exclusive event. The event, hosted by Afra Saraçoğlu, who left her mark on the night with her straight hair and specially designed outfit, was attended…
Murat Başar, who has been serving as Commercial Director at L’Oréal Turkey since 2021, has been appointed as the Corporate Ecommerce Director of L’Oréal Turkey. Under the leadership of Murat Başar, L’Oréal Turkey’s Consumer Products Division achieved significant success regarding…
Nazlı Altıpat has been appointed as the General Manager of The Estée Lauder Companies Turkey. İpek Ersavaş, the General Manager of Estée Lauder Turkey since March 2020, has been promoted to VP/General Manager responsible for the M.A.C. and Too Faced…
Darphin introduced the Éclat Sublime Vitamin C&E Antioxidant and Retinol Capsule in Istanbul. The event, starting with the opening speech by Darphin Türkiye Brand Manager Emre Genç, continued with a question-and-answer session between the host Dila Tarkan and expert pharmacist…
Pınar Kaçar has been appointed as the General Manager of Distribution Markets at Avon. In her new role, Pınar Kaçar will manage distribution markets and improve and expand business processes across Avon’s Turkey, Middle East, and Africa (TMEA) region. With…
Sebamed introduced its brand new campaign and Anti-Aging Series with the participation of Gözde Gündüz Shavky, Marketing Director at Perrigo Turkey, and the renowned actress Öznur Serçeler. Gözde Shavky remarked in her speech, “We often overlook a fundamental truth in…
Wellcare, the renowned Turkish brand dedicated to providing new and innovative products in the consumer health sector, continues to expand with its “Wellcare Collagen Beauty Boost” series, which is the first and only product line in the country to contain…
L’Oréal Professionnel has signed one of the most inspiring meetings shaping the industry’s future and the hairdressing profession. The Hairtopia event, which hosted more than 400 hairdresser participants, and professional business partners, took place at Volkswagen Arena, Istanbul. Inspiring speakers,…