Procter & Gamble Türkiye has launched a new campaign with the slogan “The World is Our Home,” inviting everyone to take sustainable steps forward.
P&G Türkiye aims to promote sustainability through brands offering laundry and dish detergents that are effective even in cold water and product packaging aimed to be 100% recyclable and reusable by 2030.
Focusing on reducing resource consumption through the use of high-performance products that save electricity and water, P&G also works on reducing waste by optimizing packaging.
Nesli Şenoğlu Kılıçal, P&G Corporate Communications Director Türkiye, Caucasus & Central Asia, announcing their belief that significant impact can be achieved through small collective steps and underscoring their commitment to amplify this impact with the campaign “The World is Our Home,” stated, “As P&G, by saying ‘The World is Our Home,’ we highlight the environmental benefits our brands provide in terms of energy, water, and waste. Kitchens and bathrooms are the areas where electricity and water are most used. Our life cycle analyses reveal that most of the carbon footprint generated during dishwashing and laundry comes not from production processes or transportation but from heating water. Heating processes account for 93% of the carbon footprint generated during handwashing and 72% of the carbon footprint associated with dishwasher use. Moreover, 60% of the carbon footprint in laundry washing is attributed to usage habits. With our high-performance products that are effective even in cold water, we contribute to conserving resources while saving money in household budgets.”
