Highlighting obesity, described as a global epidemic today, the campaign emphasizes that it is not simply a matter of lack of willpower but rather a chronic disease affected by various factors, which individuals can manage with medical support.
Initiated under the leadership of Novo Nordisk, the campaign “It’s Bigger Than You Think” aims to dispel society’s misconceptions about obesity, underline that obesity is a disease, and support individuals in accessing accurate information on the subject.
