Avène achieved three awards at the Golden Pulse Awards organized by MD Magazin with its promotional film for the anti-aging skincare series, Hyaluron Activ B3.
The Activ B3 promotional film, with the slogan “Draw a Line to Wrinkles,” was honored in three categories at the awards:
👉 The most successful product-brand slogan of the year
👉 The most successful TV-social media film of the year due to its impact on digital platforms
👉 The most successful dermocosmetic product of the year for its innovation in extending cell life
The first film in the series, featuring renowned actress Müge Boz in the lead role and directed by Kıvanç Baruönü, was presented to the audience with the signature of Salt İletişim.