Başak Ünal, bringing a wealthy blend of local and global insights from her tenure at Nestlé, has taken on the position of Chief Marketing & Corporate Communications Officer at Nestlé Turkey.
A graduate of Galatasaray Lisesi and Bogazici University, Başak Ünal started her career at Nestlé Turkey in 2007. Ünal has achieved numerous successful launches throughout her tenure, contributing significantly to brand value in the Confectionery and Beverage Business Units. She has also led various projects, incorporating consumer insights and effective communication strategies.
In 2020, Ünal took on the Confectionery Global Brand Manager role at Nestle’s headquarters in Switzerland. During this period, she executed noteworthy plans, including innovative product launches and sustainability communications, and provided leadership for several successful projects.
In her new capacity, drawing upon her extensive local and global experiences regarding marketing and communications, Ünal will assume responsibilities with her team across various domains encompassing internal communication, media buying and planning, stakeholder relations, crisis management, sustainability, and digital marketing.
