The “Lenfomart Gallery Project,” where Takeda Türkiye narrates the journey of lymphoma patients through storytelling, has been honored in the Digital and Technology Main Category of the Istanbul Marketing Awards’ New Website category.
Designed in three dimensions and navigable in 360 degrees, the virtual gallery presents the life journeys of fictional lymphoma patients through the lenses of renowned photographers in each exhibition hall. It offers viewers a compelling experience by presenting the unique story of each lymphoma patient with different themes and photography techniques.
Takeda Türkiye General Manager Omur Mangaloglu, emphasizing the fusion of hope with art in the Lenfomart Project to draw attention to the importance of early diagnosis, stated, “While developing innovative treatment methods, we consider it our duty to highlight the importance of early diagnosis of diseases. With this perspective, our aim in the Lenfomart Gallery project was to inform about the disease through the language of art. The recognition of this project, realized with the dedicated efforts of Takeda Türkiye Hematology & Oncology Business Unit, by the prestigious Istanbul Marketing Awards is an encouraging development for upcoming projects. As the Takeda team, we will continue to work to make meaningful differences in the lives of our patients while emphasizing the importance of early diagnosis.”
