Total Media Group, which includes both behavioural planning media agency Total Media and behavioural consultancy Behave, has joined forces with Mediaplus Group, Europe’s leading independent media agency and a subsidary of Europe’s biggest independent agency group, Serviceplan Group.
Thomas Laranjo, CEO of Total Media Group, comments: “Total Media Group has gone from strength to strength over the past 12 months. Our media business delivered a 90% pitch conversion rate leading to £60m in new additional billings, and our behavioural consultancy Behave delivered groundbreaking work around AI and psychological safety into nationally known brands. It has also helped launch brands like TikTok into the UK and is currently working with Snap Inc.. Joining Mediaplus is an acknowledgement of our potential for growth as one entity, combining our behavioural expertise with Mediaplus’ global footprint. Mediaplus is a long-term partner of ours, so we know this will be a fruitful and happy partnership. Ultimately, everything we do is in service of our clients, our people and our partners – our commitment to these principles is reflected in the leadership team of Mediaplus.”
Matthias Bruell, CEO Mediaplus Group, adds: ”The acquisition of Total Media Group is the next milestone in our strategic growth agenda, strengthening the global expertise of Mediaplus. At the same time, it represents a significant expansion for the entire Serviceplan Group. The UK is an important market for the management of global clients, which is why we established a joint venture with Total Media in 2016, which has become an absolute growth and success story. Together with our partners in London and now newly appointed CEO Tom Laranjo, we serve major international clients such as BMW Group, De’Longhi and E.ON. Full integration is therefore a logical step that will enable further synergies and even closer interaction. The combined depth of expertise and breadth of services of our two agencies, together with the international structure of the Mediaplus Group, makes us not only a leader in the UK market, but also the partner of choice for global account management.”
Guy Sellers, Chairman, Total Media Group, comments: “Total Media has always been proudly independent, and we are delighted to be joining forces with Mediaplus, Europe’s largest independent agency. Having worked with Mediaplus across a wide range of clients since 2016 this is a very natural coming together. I believe the access to wider resources and geographic reach will be very exciting and create opportunities for our teams and clients alike. I wish a fond farewell and thanks to Mike Sell who founded the agency over forty-two years ago. His leadership and encouragement has helped grow Total Media into the business it is today together with its distinct culture and style.”
