Pantene came together with the Pi Women’s Cancer Association and the project supporter CarrefourSA on March 1st at an event moderated by Ayşe Arman and with the participation of the successful screenwriter Sema Ergenekon.
Nesli Şenoğlu Kılıçal, Corporate Communications Director for Procter & Gamble Turkey, Caucasus, and Central Asia, shared her thoughts on the largest wig donation project ever carried out at once in Turkey: “At the beginning of our campaign, we prioritized wig donations to women affected by the earthquake disaster, which deeply affected all of us in the country and who are also struggling with cancer. Today, with the partnership of the Pi Women’s Cancer Association and the support of CarrefourSA, we have touched the lives of thousands of women through the ongoing wig donation.”
Arzu Karataş, President of the Pi Women’s Cancer Association, spoke about the “Pi Sister Village,” which is planned to open soon in Hatay, and the collaboration with Pantene: “In 2020, with Pantene, we truly united our strengths under the motto ‘Stronger Together,’ and in 2023, by prioritizing women cancer patients in earthquake-stricken areas, we announced the largest wig donation project ever carried out at once in Turkey.”
