Magnum has kickstarted 2024’s ice cream season with its first mood-inspired flavours. Combining cracking chocolate, ice cream and a surprising core, the range aims to win a scoop of the €85 billion market where 75% of consumers seek new ice cream experiences.
Magnum’s ice creams have always been designed for pleasure. But its ice cream innovation for 2024, a trio of mood-inspired flavours called Magnum Pleasure Express, aims to take its premium portfolio to the next level.
“Magnum has always been at the forefront of ice cream innovation. Our annual innovations are a strong contributor to the brand’s growth. Magnum’s 2023 Sunlover and Starchaser duo doubled the turnover of our 2021 innovation,” says Ben Curtis, Global Magnum and Luxury Brands Lead. “Our latest flavours have been two years in the making,” Ben continues.
In a first for the brand, Magnum has paired its signature cracking chocolate with new ice cream flavours that contain a surprising core. “We want to take ice cream lovers on a journey where they enjoy a new sensation with every bite,” adds Ben.
Magnum Pleasure Express is also the first Unilever ice cream range designed to match three different moods.
👉 Magnum leads in mood-food trend with innovative new range | Unilever
