The aim of the “Health for Everyone 2023 Consumer Insights,” the first of which was shared this year, is to contribute to the development of roadmaps for 2024 and beyond by addressing the topics that people consider important in their health agenda and understanding their health concerns.
In response to the question “What is the most common health problem in your country?” posed in the research, Mental Health ranked first with 44%, Cancer second with 40%, Stress third with 30%, and Obesity last with 25%, based on the responses from participants from different parts of the world.
Mental health and stress issues, particularly highlighted in 2023 with the decline of Covid-19, have become more prominent. However, the ranking differs in Turkey, where Cancer takes the top spot, and Stress comes in second.
Tuna Demiralp, Bayer Consumer Health Turkey Marketing Director, emphasized that health is not only a topic for medical discussions today but also a central focus of daily life. He stated, “As a Life Sciences Company, we are actively addressing this issue. Health, which has become central to both individual and societal agendas, now signifies much more than a medical term. With our ‘Health for Everyone 2023 Consumer Insights’ analysis, shared for the first time this year, we are sharing data that can serve as a guide for individuals and society and positively impact the methods and goals of different sectors. It is possible to extend the insights we share to various processes, from innovation to consumer experience.”
Özlem Tekintaş Aydın, Ipsos Customer Management Senior Director, commented on the “Health for Everyone 2023 Consumer Insights Analysis,” saying, “When we look at the report, we see that uncertainties, economic and environmental concerns, and pressures are among the obstacles to people being able to preserve their mental health. In the near future, it does not seem likely that these pressures will disappear. However, it is important for us to act with awareness of the reflections created by these pressures when considering our roles in society, at work, or within the family, and to focus on preserving health as a whole. We will need this awareness more in the present and future days.”
