Alper Şengül assumed his new role, taking over from Gökhan Sığın, who was appointed as the CEO of the BSH Emerging Markets Region.
A graduate of the Mechanical Engineering Department at Paderborn University in Germany, Alper Şengül also holds a master’s degree in the same field.
Joining BSH Home Appliances Group in 1999 as a Planning Manager, throughout his career at BSH, Şengül has demonstrated leadership in various areas such as commercial marketing, brand marketing, and sales, equipped with authentic leadership skills to foster growth in a challenging market environment.
Since 2018, Şengül has served as the CEO of BSH Home Appliances Group in South Africa.
