Brisa Bridgestone Sabancı, the mobility leader in Turkey’s tire industry and a joint venture between Sabancı Holding and Bridgestone Corporation, has announced a new organizational structure in its marketing function following the appointment of Brisa’s Deputy General Manager of Marketing and International Markets, Evren Güzel, as the General Manager of TEMSA Skoda Transportation Vehicles, effective July 1, 2024.
In the new structure, Burcu Cihan has been appointed as the Brisa Marketing Director.
Burcu Cihan, a graduate of Orta Doğu Teknik Üniversitesi / Middle East Technical University with a degree in Business Administration, completed an Executive MBA at Koç University and a Master’s in Digital Business from MIT Columbia Business School. After holding various marketing roles within the Koç Group for over 20 years, she most recently served as the Marketing Director at OPET from 2021 to 2024.
