Turkey’s leading full-service agency, 4129Grey, is joining the Ogilvy network, with Leslie Krespin stepping in as the new CEO.
Ogilvy, named Network of the Year at the Cannes Lions International Festival of Creativity last week, has decided to invest in Turkey. With this decision, 4129 Grey will now operate as part of the Ogilvy network under the name ‘Ogilvy 4129’.
Ogilvy 4129, with its digital capabilities and successful work in technology and innovation, will be positioned as a regional hub for Ogilvy’s future-focused clients.
Alemşah Öztürk, the Founder and CEO of 4129 Grey, who will now focus on exciting opportunities in the entrepreneurship and investment sector, said, “I would like to thank all my clients and team who have supported me on this journey. After 17 years, I am happy to leave the agency in the trusted hands of my colleagues, who I believe will continue to sustain creativity and innovation.”
Patou Nuytemans, CEO of Ogilvy EMEA, stated, “We are entering an exciting era for the sector in Turkey. Ogilvy 4129 possesses tremendous potential with its deep digital expertise, innovation and design experience, and strong foundation. Our Turkey office will be crucial to our success as we pursue impactful ideas for brands within the Ogilvy network.”
Leslie Krespin, CEO of Ogilvy 4129, added, “We are excited to join the Ogilvy network, which will greatly benefit our brands. By leveraging Ogilvy’s expertise, we will enhance our capabilities in creativity, innovation, public relations, impact creation, customer experience, and relationship design, continuing to generate creative ideas that will drive our brands’ growth.”
Arzu Ünal, Country Manager of WPP Turkey, concluded, “The legendary Ogilvy is turning Turkey into a service hub for the region and a center where creativity and technology merge for our clients, with all its power, creativity, and expertise in innovation.”
